Said Albert Einstein.
If this is true then a knowledge broker needs to focus her energies on how she can get employees to share their experience.
Storytelling emerges as a wonderful media for this. It is very appealing because it can be used at all levels in the organization and any type of industry irrespective of level of education. The free form allows expression of emotions and intuitiveness that a person may have used to take a decision in a particular situation.
While documentation is great way of archiving all that is trasactional, operational it falls short of the ability to capture the emotions. It is not possible to have physical interactions with experts each time however multimedia can be used effectively to capture the onetime physical storytelling session and then shared with the global workforce.
Podcasts, FM radio, video sharing should be adopted quick by organizations.
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